Reason 1. Your Website is Slow
Did you know that more than 50% of internet users will abandon a website that takes more than 3 seconds to load? It’s a matter of convenience. No one wants to wait for a slow website to load, especially when so many other options are available. Fast websites provide a better user experience. Remember, website speed is a ranking factor for search engines. So, if your site is slow, you will likely be buried in the search results. Digital Marketing Agency in London
Reason 2. Poor Design and Navigation
Have you ever gone to a website and been immediately turned off by its design? Maybe it was overloaded with too much text, or the colors were garish and painful to look at. Or maybe it was just hard to navigate, and you couldn’t figure out where to find the information you were looking for. If so, then you’re not alone. A recent study said that 38% of visitors leave if they find the site unattractive.
Reason 3. You’re Not Mobile Friendly
Mobile web accessibility lies at the heart of a mobile-first world. This is a massive problem because more and more people are using mobile devices to browse the internet. Research shows that 61% of people are more likely to leave a website on mobile if they have trouble navigating it, and 40% turn to a competing site instead.
Reason 4. Too High Pricing
The average person spends less than fifteen seconds on a website before deciding to leave. That means you have a very short window of opportunity to make a good impression and convince potential customers to stick around. If customers feel like your prices are too high, they will not waste their time browsing your site. They’ll go somewhere else where they feel they can get a better deal.
Of course, that doesn’t mean you should always offer the lowest prices on the market. But it is important to make sure that your pricing is in line with what customers are expecting to see.
Reason 5. Bad Customer Service
If customers don’t get help when they need it or if the customer service is unresponsive, they’ll go elsewhere where they can. Your website reflects your company. If you have poor customer service, it will show in your website design, sales pitch, how you connect with customers, and the overall tone of your site.
The thing is, bad customer service doesn’t just mean not providing help when someone needs it. It also means not providing the right kind of help or not providing it in a way that’s easy to understand. An American Express study says that 78% of consumers bailed on a purchase because of bad customer service. That is a big number!
Reason 6. Lack of Trust Signals
Your website is the digital equivalent of your storefront. It’s the first thing potential customers see when considering doing business with you. And if it doesn’t instill trust, they will not stick around long enough to buy anything.
Trust signals show visitors that your website is safe and reliable. They can come in testimonials, security badges, positive reviews, or contact information that is prominently displayed and easy to find. Without these trust signals, visitors may not feel confident handing over their personal information or making a purchase.
Reason 7. You’re Asking for Too Much Personal Information
You know that feeling of trepidation when you’re about to make an online purchase. You’re just about to click “buy” when a pop-up asks us for your Social Security number, mother’s maiden name, and… blood type. What? At this point, you abandon your cart and head for the hills.
It’s not that customers don’t want to give their personal information. They’re just not confident that they can trust you with it. After all, there have been many high-profile data breaches recently, and they don’t want to add their information to the growing list of victims.
Reason 8. Complicated Checkout Process
The goal of your website is to make it easy for customers to buy your products or services. But if the checkout process is complex, they will get frustrated and give up. Customers may not have time to fill out all the required information. They could also be concerned about entering their credit card information into an online form. Sometimes, they simply feel overwhelmed by the number of steps involved in the checkout process. Digital Marketing Agency in London