Does it feel like the pace at which SEO techniques (and their effectiveness) are actually changing is actually on a constant incline?
In that case, you are not alone. Google’s getting more and smarter effective all the time – not just at analyzing and understanding web pages, but also at how helpful it’s at keeping folks within its framework.
Why? The better Google is at answering queries within the SERPs, or perhaps directing users to ads rather than organic listings, the more money it makes.
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Just how are they changing? By:
Making knowledge panels much more prominent and using them more frequently
Displaying image and video packs These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) a heightened need for internet retailers to invest in paid listings.
So what do marketers do? We work harder. Create better pages and faster sites. And focus much more than ever on outdoing the competitors of ours.
With this post, we have probably broken down the best SEO strategies for 2021 to allow you to retain and increase your natural search presence – covering both advanced and basic SEO techniques.
First, Test Your Website’s Performance in Search. Before we dive into the details on improving your site’s performance in search, let us take a bit of time to check your current page ranking in the search engine results.
The goal is usually to get the site of yours to the top of this list. Higher ranking equals much more organic traffic and should boost the overall ROI of your SEO strategy.
Sounds like a dream, right? But in case you are feeling disheartened with the keyword ranking check you just ran, do not panic. Below are ten SEO methods that will help your site dominate the SERPs in 2021.
Improve User Experience Across Your Entire Site
Let us kick things off with a short explanation of what Google’s goal as a search engine is actually.
Like any search engine, their objective is usually to find the very best outcomes for each user’s query. If they fail on this front, users are not as likely to use the search engine again.
Optimize for Voice Search
With twenty-five % of U.S. adults now owning a smart speaker (a number which is actually expected to hit fifty-five % by 2022), it is safe to say that voice search is definitely something you need to be factoring into your SEO strategy.
Below are a few more juicy voice search stats:
Seventy-two % of individuals who own voice-activated speakers say that their devices are actually used as part of their daily routines.
Sixty-five % of individuals who own an Amazon Echo or perhaps Google Home cannot imagine returning to the days before they’d like a smart speaker.
Two in five adults use voice search once daily.
Twenty-five % of people ages 16 24 use voice search on mobile Voice commerce sales reached $1.8 billion years that is last (and predicted to reach forty dollars billion by 2022)
Twenty-two % of U.S. smart speaker owners have bought something using the devices of theirs.
However, there are actually large differences in how voice search and text search are actually used, and thus how you need to be optimizing for voice search, in addition to the results that users are actually given.
Design for Mobile First
While voice search is actually important, the time has proven it is not quite as important a tool as we predicted – particularly when it concerns conversions.
Whether this means voice search won’t ever be critical to e-commerce marketers, or perhaps it simply needs to evolve, it remains to be seen. But what we do know is actually that for the time being, the vast majority of searches – and half of all purchases – take place on mobile. Moreover:
Seventy-seven % of Americans own a smartphone.
Seventy-nine % of smartphone users have made a purchase online using the mobile device in the last six months.
Forty % of all e-commerce purchases during the 2018 holiday season had been made on a smartphone.
Eighty % of shoppers used a mobile phone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. More importantly, Google’s gone mobile-first.
Focus on Topic Clusters
Rather than Keywords, Google is actually evolving, and so is its algorithm. The objective of its now would be to understand the intention of its users – what they expect, what they are searching for, and, more specifically, what search results would best help answer the query theirs.
Nevertheless, do not expect your site to show up on the first page of Google simply by creating keyword-focused content. It is not enough to look at keywords alone; we have to check out the context around them. Also referred to as “user intent,” you have to pay attention to what your users are actually searching for.
Write Longer Content (Most of the Time)
An SEO study by Backlinko concluded that longer content is likely to accumulate more backlinks, which will often translate to better rankings and more traffic:
Nevertheless, writing 2,000+ words for every blog post is not for everybody. It is not only intensive and time-consuming, but It is usually not needed.
Remember what we said about satisfying user intent? Few search queries are from individuals looking to read a very long blog post. Instead, they may just need a few words or perhaps sentences to get the answer.
Let us take the keyword “link building tips.” People searching for that phrase are actually likely looking for a thorough guide to link-building strategies.
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